1. Volume

Volume refers to the unimaginable amount of information generated every single second from social media, cell phones, cars, credit cards, M2M sensors, images, videos, and whatnot.

We are currently using distributed systems to store the information in several locations and bring them together by a software framework like Hadoop. We all know that Facebook alone can generate about billions of messages. 4.5 billion times that like button is recorded and over 350 million new posts are updated each and every day. Such a huge amount of data can be only handled by big data technologies.

2. Variety

As discussed before, big data is generated in multiple varieties. Compared to their traditional data like phone numbers and addresses the latest trend of information is in the form of photos, videos and audios and many more. Making about 80 percent of the data to be completely unstructured.

3. Veracity

Veracity basically means the degree of reliability that the information need to offer. Since the major part of the data is unstructured and irrelevant, big data needs to find an alternate way to filter them or to translate them out of the data to make it crucial for business developments.

4. Value

Value is that the major issue that we’d like to consider . It is not just the amount of data that we store or process. It is actually the quantity of valuable, reliable and trustworthy data that must be stored, processed, analyzed to seek out insights.

5. Velocity

Velocity plays a major role compared to others. There is no point in investing such a lot and find yourself expecting data. So the major aspect of big data is to provide data on demand at a faster pace.