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An Ultimate Guide To Digital Marketing

Digital Marketing
Digital Marketing

The current digital era is better equipped to unify customer experiences across devices and channels, but it’s not perfect. While marketers have more ways to cross-promote products and services online, they also require sophisticated tools to track behaviors and attribute data. As we begin to move toward a cookie-less world, digital marketers are looking to diversify technologies and strategies even more, in order to make sense of data and apply it for the personalized experiences consumers expect. As if these challenges aren’t enough to navigate, the Covid-19 pandemic is also reshaping the digital marketingecosystem. Consumer behaviours are shifting as people continue to spend more time at home, on devices, with different needs, habits, and intentions than before. This has increased usage in some areas of digital marketing, like social media, but reduced spending in other areas, like paid advertising. Of course, this fluctuates from month-to-month, but as digital marketers, these ebbs and flows are all part of the job.

What is Digital Marketing?

Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Traditional Marketing Vs Digital Marketing

Factor Traditional Marketing Digital Marketing
Limited to Area
Not Specific
Very Specific
Very Expensive
Not Expensive
Not Guaranteed

Components of Digital Marketing

Search Engine Marketing – SEO stands for Search Engine Optimization. Search Engine Optimization. It means creating a good place for a website on the search engine result page on the basis of keywords and phrases. There are two types of SEO (i.e) Off page and On-page SEO

Content Marketing – Content marketing is done  for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Email Marketing –Email marketing is the activity of sending a commercial message, typically to a group of people, using emails.

Social Media Marketing – Social media marketing uses published content on social media sites to increase traffic to websites, promote the brand, sell products, and protect the brand’s online reputation. Brands frequently post their own content, but many have also leveraged influencers who can build trust and confidence in the brand from a reliable third-party the audience believes in.

Video Marketing – Marketing is done on YouTube and other video channels

Affiliate Marketing –Commission received based on making sales by promoting other’s products or businesses.

How to found on the web  with an optimized digital marketing strategy.

Most digital marketing strategies and campaigns have following 5 objectives.

  1. Reaching the right audience
  2. To engage with your audience
  3. To motivate your audience to take action
  4. Efficient spending on your campaign
  5. Return on investment (ROI)

Career Opportunities of Digital marketing

  • Digital Marketer
  • Entrepreneur
  • Start your own Business
  • Freelancer
  • Work on individual projects
  • Online Earning Earn from AdSense/ Affiliate
  • Professional Job
  • Work for a company


Digital marketing in an effectual way, the companies need to design an effective platform. It has shown that in the current context, it has become crucial to integrate all the systems with that of the digital platform. The transition of newspaper from the printed version to the online version has been exemplified the current trends of the digitalisation. The research and practice of digital marketing is improving with the advancement of technology.  

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