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Digital Marketing Training In Ludhiana

Digital Marketing Training in Ludhiana  trains you in one of the most in-demand skills in the digital space today-social media optimization & analytics.

In today’s internet-dominated world, having knowledge and expertise in digital marketing is a must for every professional especially marketing professionals. We at  Digital Marketing  Training in ludhiana cover all facets of Digital Marketing Course Online web marketing from Social Media marketing, pay per click and Affiliate Marketing to Google Adwords and arm you with the knowledge to call yourself a digital marketing evangelist. Here’s how Aptech helps:

 Whether you want to start your own website and run your own business, join a marketing agency, or work as a freelancer, our young and vibrant team consist of highly skilled marketing professionals and developers who have extensive experience in working with leading companies while delivering world-class quality digital marketing services and solutions. Our trainers have a wealth of knowledge and experience in digital marketing panning from Sales, marketing, finance to business management.

 Our team of dedicated and committed professionals are self-motivated and in delivering tailor-made customized digital marketing solutions according to the client’s requirements from ideation to execution stage. Our expert trainers impart methods that are working for the industry today and you are encouraged to learn through practical case studies and implementation.

 Our client-centric approach works towards building robust business relationships and maintaining them as well so as to assure you that we are always there to serve you whenever you need us.  Learn Digital Marketing with us today

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Who can Join Digital Marketing Course?

Information Technology is everywhere in our daily lives – from building a spaceship to delivering food at doorsteps. Speaking about applications, for every task existing under the sun, there is an application to either help one learn how to do it, or teach one how to do it better and more effectively. In such a scenario, a career in IT is the most relevant and financially rewarding path to follow for students.

  • The candidate who have passed class 10th And 12th  in any Stream
  • Junior Wings – Kids from 1st Standard to 7th standard can also join this course 
  •  Graduate and Post Graduate Students
  • IT Professional 
  • Industrial Training Students

Top Reason To Learn Digital Marketing From Digital Marketing Institute In Ludhiana

Here are the top reasons to learn Digital Marketing from Digital Marketing institute in Ludhiana

  • Digital Marketing institute in Ludhiana trains you in one of the most in-demand skills in the digital space today-social media optimization & analytics.
  •  Our team of dedicated and committed professionals are self-motivated and in delivering tailor-made customized digital marketing solutions according to the client’s requirements from ideation to execution stage.
  • Our expert trainers impart methods that are working for the industry today and you are encouraged to learn through practical case studies and implementation.
  • Our client-centric approach works towards building robust business relationships and maintaining them as well so as to assure you that we are always there to serve you whenever you need us. Come and learn Digital Marketing with us today.

Available Both Online Offline Classes

What is Digital Marketing?

Digital Marketing is the promotion of products and services via online platforms mainly on the Internet including mobile phones, display advertising, and any other digital medium.


Introduction to Search Engine Optimization (SEO)

Search Engines are main tools used to search for a product, service or a business. Online search has condensed the requirement for the conventional mode of search, such as yellow pages. Organization no longer spend on advertising in business directories. Business with a website have the opportunity to receive more customers online using inbound marketing and SEO.


A Website may be large or small and may offer various contents, but optimization techniques are applicable to sites of all types and sizes. Companies use SEO Standard Practice to find qualified leads and generate traffic.


Seo Enables search engine to provide and a better position for a specific keyword as compared to other websites 

What are the career opportunities of Digital Marketing?

Career Opportunities

  • Digital Marketer
  • Entrepreneur
  • Start your own Business
  • Freelancer
  • Work on individual projects
  • Online Earning Earn from AdSense/ Affiliate
  • Professional Job

What are Types of Search Engine Optimization(SEO) ?

Off page Optimization: It involves optimizing a website and making it compatible so that a search engine can crawl and index it. Search engines mostly prefer a well-developed website with good user experience and speed.

On Page Optimization: It indicates activities that are executed outside the website for its better ranking. This may consist of the submission of quality articles, link building, infographics, reviews, and so on. These activities help a website to achieve a better position in search engine results.

Best Digital Marketing Institute in Ludhiana

Digital Marketing Course In ludhiana

Are you looking for advanced computer language courses to enhance your skills? If yes, then Digital Marketing Course is the perfect course for you. Digital Marketing Course in Ludhiana can be convenient and provide you with both online and offline classes with the full expert support system.

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It is a unique portal with 24×7 support to give students an enhanced and interactive learning experience. With, Online Varasity Access, Collaborate, Interact, Learn and Practice from any device, any platform, any place, and at any time.



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What Students Say About Us

What Students Say About Us

I did the Digital Marketing Course from Aptech Ludhiana. They have the best faculty and they also offer a large variety of courses to choose from. Teachers here are very much supportive and friendly. All I can say is that it was a great decision of mine to choose Aptech.


Digital Marketing Course

This is the best institute in ludhiana. The teachers are fantastic & cooperative and help every student complete their syllabus. I learn so many things. I recommend everyone to join this institute


Digital Marketing Course

Professional way of teaching and the faculty members are friendly enough to clear even small doubts.Teachers here are knowledgeable and well experienced.


Digital Marketing Course

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Module 1: Digital Marketing Overview
  • What is Digital Marketing?
  • How does digital marketing works?
  • Online marketing, Digital marketing, Internet marketing
  • Difference Between Traditional marketing vs Digital marketing
  • What is marketing & How do we do Marketing?
  • What are Digital Marketing  Benefits and their importance?
  • Marketing Analyze
  • Engage users with newproducts
  • Digital marketing platforms and Strategies
Module 2: Website Planning and Creation
  • Types of websites
  • Essentials of a website/Objectives
  • Planning a search engine friendly website
  • Search engine (SEO) friendly
  • Website Sitemap
  • Website Contents
  • What are domain names and Hosting and how to book them
  •  Domain names & Domain extensions


Module 3: Off Page SEO
  • What is Off page SEO
  • Difference Between Do-Follow and No Follow Backlinks
  • What are Backlinks?
  • Backlinks Creation Methods
  • What is Google Page Rank
  • What are Backlinks?
  • How to get Backlinks?
  • Type of Backlinks- Dofollow, Nofollow backlinks
  • Quality Backlinks
  • Website authority
  • Link Building
  • Type of Link Building
  • Website Position Analysis
  • Google Business Listing
Module 4: On Page SEO
  • Complete Website Analysis
  • Meta Description and Tags
  • Creating & use Sitemaps
  • Creating & use Robots file/Optimizing Robots.txt
  • Optimize Content/ Keyword Placement/
  • URL structuring
  • Canonical Implementation
  • SEO friendly content writing
  • Heading Tag Optimization
  • Keyword Research and keyword density
  • Internal linking/ Anchor text and link title
  • Image Optimization/ Image Naming/ ALT tags


Module 5: Google Algorithms
  • Search engine algorithms Understanding
  • How search engine algorithm works?
  • Why search engine penalize a website?
  • Google Panda, Google Penguin
  • Google EMD update
  • Google Hamming Bird
  • Google Pay Day Loan and Google Pigeon
  • Search engine penalties and recovery
Module 6: Google Search Console
  • What is Webmaster tool?
  • How to set it up?
  • How to use Google webmaster tools
  • What is Google Analytics Tool?
  • Monitoring website performance
  • How to check Backlink in Webmaster Tool
Module 7: Google Analytics
  • Introduction to Google analytics How Google analytics works
  • Understanding Google analytics account structure Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals? Understanding different types of goals
  • Understanding  bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate How to setup goals
  • Importance of funnels
  • How to integrate adwords and analytics account Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior
  • Taking corrective actions if required
Module 8: Social Media Optimization (SMO)
  • What is SMO
  • How to help for Brand Awareness
  • Viral Marketing on Social Media Optimization 
  • Understanding the existing Social Media paradigms & psychology
  • How to manage ORM by SMO
  • How social media marketing is different than others
Module 9: Facebook Marketing
  • Latest trends, Difference between Profiles,Places, Groups and Pages
  • Facebook Connect (Like, Share,Comment)
  • Facebook Pages (Creating,Managing, Retention), Inviting others
  • Pages (Dos & Don’ts), Measuring and Monitoring
  • Facebook page Insights, Adding Fan page to website
  • Facebook, ecommerce and ads, types of ads
  • Advantages and challenges
Module 10: Whatsapp Marketing


  • Introduction to Whatsapp business
  • How to create business profile on whatsapp
  • how to add product in whatsapp
Module 11: LinkedIn Marketing
  • Introduction to LinkedIn
  • Optimization of profile & create settings, the difference between Company profile vs Individual profiles
  • LinkedIn Groups
  • Increasing reach and visibility
  • Answers, events, messaging
  • How to optimize Company Pages
Module 12: Twitter Marketing
  • Introduction to Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: Ecommerce, Support (listening & responding)
  • Who to follow, Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Account Promotion
  • Searching tweets and users
Module 13: Pinterest Marketing
  • Introduction to PINTEREST
  • Pinterest Brand Profile
  • How to create Boards?
  • Relevant Boards & Pin creation
  • Pin Likes, Re-pin, Commenting
Module 14: YouTube
  • Promoting YouTube Videos
  • Social sharing, comments and reviews
  • How to upload live video
  • How set Brand Image on all video
  • What is card and how to uses in video
  • Promoting YouTube Videos
  • What is End screen and how to add in Video
  • How to Add Subtitles/CC in YouTube video
  • How to link YouTube account with Google Analytics
  • What is Copyright Notices?
  • How to Earn money by YouTube
Module 15: Email Marketing


  • What is email marketing? How email works?
  • Biggest challenge in email marketing, Bulk email vs single email
  • Need of Email Marketing, Best platforms to do opt-in email marketing
  • Increasing email subscription/opt-in list/ opt out list
  • Using software’s to do email marketing, best practices to send bulk emails
  • Creating your own email list of millions,
  • Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.
  • Writing a good email creative or html template, Improving ROI with A/B testing
Module 16: Google AdWords (PPC)


  • Introduction to PPC?
  • Understanding Advertising Goals
  • What is Google AdWords?
  • Account Creation
  • Types of Ads
  • Keyword Match Types
  • Remarketing
  • Bid Strategies
  • DKI (Dynamic Keyword Insertion)
  • Count down Ads
  • Bid Adjustment
  • Ad Extensions
  • URL Option
  • Remarketing
  • CPM Vs CPC
  • Branding With Display Marketing
  • Type Of Ads
  • Creation Of Banner Ads
Module 17: Adsense & Blogging
  • What is Adsense
  • How to get approved for Adsense
  • Using your Adsense account interface placing ads on your blog
  • What is blogging
  • How to blog
  • What is WordPress and how to create with WordPress
  • WordPress themes and plugins
Module 18: Affiliates


  • What is Affiliates
  • How to join and earn with affiliates

Aptech Learning Students are placed in some of the  best companies

  • Larsen & Toubro
  • Accenture
  • PayNext
  • JustDial
  • Cognizant
  • Wipro
  • HDFC Bank
  • TCS
  • HCL
  • IOCL
  • Future Retail
  • Travelex India 
  • Lupin Ltd.
  • Godrej
  • SEBI
  • KPMG Global
  • Reliance Jio
  • Indiabulls
  • Aditiya birla group
  • KPMG Global