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Digital Marketing

Digital Marketing Institute in Ludhiana

 Digital Marketing Institute in Ludhiana trains you in one of the most in-demand skills in the digital space today-social media optimization & analytics.

In today’s internet-dominated world, having knowledge and expertise in digital marketing is a must for every professional especially marketing professionals. We at  Digital Marketing Institute in ludhiana cover all facets of Digital Marketing Course Online web marketing from Social Media marketing, pay per click and Affiliate Marketing to Google Adwords and arm you with the knowledge to call yourself a digital marketing evangelist. Here’s how Aptech helps:

 Whether you want to start your own website and run your own business, join a marketing agency, or work as a freelancer, our young and vibrant team consist of highly skilled marketing professionals and developers who have extensive experience in working with leading companies while delivering world-class quality digital marketing services and solutions. Our trainers have a wealth of knowledge and experience in digital marketing panning from Sales, marketing, finance to business management.

 Our team of dedicated and committed professionals are self-motivated and in delivering tailor-made customized digital marketing solutions according to the client’s requirements from ideation to execution stage. Our expert trainers impart methods that are working for the industry today and you are encouraged to learn through practical case studies and implementation.

 Our client-centric approach works towards building robust business relationships and maintaining them as well so as to assure you that we are always there to serve you whenever you need us. Come aboard and learn Digital Marketing with us today.


  • What is Digital Marketing?
  • How does digital marketing works?
  • Online marketing, Digital marketing, Internet marketing
  • Difference Between Traditional marketing vs Digital marketing
  • What is marketing & How do we do Marketing?
  • What are Digital Marketing  Benefits and their importance?
  • Marketing Analyze
  • Engage users with newproducts
  • Digital marketing platforms and Strategies

  • Types of websites
  • Essentials of a website/Objectives
  • Planning a search engine friendly website
  • Search engine (SEO) friendly
  • Website Sitemap
  • Website Contents
  • What are domain names and Hosting and how to book them
  •  Domain names & Domain extensions


  • What is Off page SEO
  • Difference Between Do-Follow and No Follow Backlinks
  • What are Backlinks?
  • Backlinks Creation Methods
  • What is Google Page Rank
  • What are Backlinks?
  • How to get Backlinks?
  • Type of Backlinks- Dofollow, Nofollow backlinks
  • Quality Backlinks
  • Website authority
  • Link Building
  • Type of Link Building
  • Website Position Analysis
  • Google Business Listing

  • Complete Website Analysis
  • Meta Description and Tags
  • Creating & use Sitemaps
  • Creating & use Robots file/Optimizing Robots.txt
  • Optimize Content/ Keyword Placement/
  • URL structuring
  • Canonical Implementation
  • SEO friendly content writing
  • Heading Tag Optimization
  • Keyword Research and keyword density
  • Internal linking/ Anchor text and link title
  • Image Optimization/ Image Naming/ ALT tags


  • Search engine algorithms Understanding
  • How search engine algorithm works?
  • Why search engine penalize a website?
  • Google Panda, Google Penguin
  • Google EMD update
  • Google Hamming Bird
  • Google Pay Day Loan and Google Pigeon
  • Search engine penalties and recovery

  • What is Webmaster tool?
  • How to set it up?
  • How to use Google webmaster tools
  • What is Google Analytics Tool?
  • Monitoring website performance
  • How to check Backlink in Webmaster Tool

  • Introduction to Google analytics How Google analytics works
  • Understanding Google analytics account structure Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals? Understanding different types of goals
  • Understanding  bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate How to setup goals
  • Importance of funnels
  • How to integrate adwords and analytics account Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior
  • Taking corrective actions if required

  • What is SMO
  • How to help for Brand Awareness
  • Viral Marketing on Social Media Optimization 
  • Understanding the existing Social Media paradigms & psychology
  • How to manage ORM by SMO
  • How social media marketing is different than others

  • Latest trends, Difference between Profiles,Places, Groups and Pages
  • Facebook Connect (Like, Share,Comment)
  • Facebook Pages (Creating,Managing, Retention), Inviting others
  • Pages (Dos & Don’ts), Measuring and Monitoring
  • Facebook page Insights, Adding Fan page to website
  • Facebook, ecommerce and ads, types of ads
  • Advantages and challenges


  • Introduction to Whatsapp business
  • How to create business profile on whatsapp
  • how to add product in whatsapp

  • Introduction to LinkedIn
  • Optimization of profile & create settings, the difference between Company profile vs Individual profiles
  • LinkedIn Groups
  • Increasing reach and visibility
  • Answers, events, messaging
  • How to optimize Company Pages

  • Introduction to Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: Ecommerce, Support (listening & responding)
  • Who to follow, Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Account Promotion
  • Searching tweets and users

  • Introduction to PINTEREST
  • Pinterest Brand Profile
  • How to create Boards?
  • Relevant Boards & Pin creation
  • Pin Likes, Re-pin, Commenting

  • Promoting YouTube Videos
  • Social sharing, comments and reviews
  • How to upload live video
  • How set Brand Image on all video
  • What is card and how to uses in video
  • Promoting YouTube Videos
  • What is End screen and how to add in Video
  • How to Add Subtitles/CC in YouTube video
  • How to link YouTube account with Google Analytics
  • What is Copyright Notices?
  • How to Earn money by YouTube


  • What is email marketing? How email works?
  • Biggest challenge in email marketing, Bulk email vs single email
  • Need of Email Marketing, Best platforms to do opt-in email marketing
  • Increasing email subscription/opt-in list/ opt out list
  • Using software’s to do email marketing, best practices to send bulk emails
  • Creating your own email list of millions,
  • Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.
  • Writing a good email creative or html template, Improving ROI with A/B testing


  • Introduction to PPC?
  • Understanding Advertising Goals
  • What is Google AdWords?
  • Account Creation
  • Types of Ads
  • Keyword Match Types
  • Remarketing
  • Bid Strategies
  • DKI (Dynamic Keyword Insertion)
  • Count down Ads
  • Bid Adjustment
  • Ad Extensions
  • URL Option
  • Remarketing
  • CPM Vs CPC
  • Branding With Display Marketing
  • Type Of Ads
  • Creation Of Banner Ads

  • What is Adsense
  • How to get approved for Adsense
  • Using your Adsense account interface placing ads on your blog
  • What is blogging
  • How to blog
  • What is WordPress and how to create with WordPress
  • WordPress themes and plugins


  • What is Affiliates
  • How to join and earn with affiliates


Course Duration:

 Digital Marketing is a  3-month course, depending on the specialisation chosen & the number of classes held per week. Classes are typically held 2 hours a day/ 3 days a week


  • Graduates/ post-graduates/ working professionals/ MBA

Job Opportunities:

  • SEO professional
  • Digital marketing professional
  • Data analytics professional
  • SMO specialist

Review Date
Reviewed Item
social media marketing
Author Rating
Product Name
digital marketing course
USD 10000