Introduction to digital marketing
The current digital era is better equipped to unify customer experiences across devices and channels, but it’s not perfect. While marketers have more ways to cross-promote products and services online, they also require sophisticated tools to track behaviours and attribute data. As we begin to move toward a cookie-less world, digital marketers are looking to diversify technologies and strategies even more, in order to make sense of data and apply it for the personalized experiences consumers expect. As if these challenges aren’t enough to navigate, the Covid-19 pandemic is also reshaping the digital marketing ecosystem. Consumer behaviours are shifting as people continue to spend more time at home, on devices, with different needs, habits, and intentions than before. This has increased usage in some areas of digital marketing, like social media, but reduced spending in other areas, like paid advertising. Of course, this fluctuates from month-to-month, but as digital marketers, these ebbs and flows are all part of the job.
What is Digital Marketing?
The current digital era is better equipped to unify customer experiences across devices and channels, but it’s not perfect. While marketers have more ways to cross-promote products and services online, they also require sophisticated tools to track behaviours and attribute data. As we begin to move toward a cookie-less world, digital marketers are looking to diversify technologies and strategies even more, in order to make sense of data and apply it for the personalized experiences consumers expect. As if these challenges aren’t enough to navigate, the Covid-19 pandemic is also reshaping the digital marketing ecosystem. Consumer behaviours are shifting as people continue to spend more time at home, on devices, with different needs, habits, and intentions than before. This has increased usage in some areas of digital marketing, like social media, but reduced spending in other areas, like paid advertising. Of course, this fluctuates from month-to-month, but as digital marketers, these ebbs and flows are all part of the job.
Traditional Vs Digital
| Factor | Traditional | Digital |
|---|---|---|
|
Reach
|
Limited to Area |
Global |
|
Targeting |
Not Specific |
Very Specific |
|
Price |
Very Expensive |
Not Expensive |
|
ROI |
Not Guaranteed |
Guaranteed |
Types of Digital Marketing
- Search Engine Marketing – SEO stands for Search Engine Optimization. Search Engine Optimization. It means creating good place of a website in search engine result page on the basis of keywords and phrases.. There are two types of SEO (i.e) Off page and On page SEO:
- Content Marketing – Content marketing is done for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
- Email Marketing –Emails used in marketing products and services. Email marketing is the activity of sending a commercial message, typically to a group of people, using emails.
- Social Media Marketing – Social media marketing uses published content on social media sites to increase traffic to websites, promote the brand, sell products, and protect the brand’s online reputation. Brands frequently post their own content, but many have also leveraged influencers who can build trust and confidence in the brand from a reliable third-party the audience believes in.
- Video Marketing – Marketing is done on YouTube and other video channels
- Affiliate Marketing–Commission received based on making sales by promoting other’s products or businesses.
Digital Marketing Objectives
- Reaching the right audience .
- To engage with your audience.
- To motivate your audience to take action
- Return on investment (ROI).
Career Opportunities of Digital Marketing
- Digital Marketer
- Entrepreneur
- Start your own Business
- Freelancer
- Work on individual projects
- Online Earning Earn from AdSense/ Affiliate
- Professional Job
- Work for a company
Conclusion
Digital marketing in an effective way, the companies are required to design an effective platform. It has shown that in the current context, it has become important to integrate all the systems with that of the digital platform. The transition of newspaper from the printed version to the online version has been exemplified the current trends of the digitalisation. The research and practice of digital marketing is improving with the advancement of technology.
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